Découvrir Public Relations is finally putting the finishing touches on our SCVNGR treks, mini-campaign books and final presentations. Next week, we will be presenting our project, and it’s going to be a huge relief to finally showcase all of the hard work we’ve done this semester.
Throughout this course, our class focused on two main objectives: professional proficiencies and service learning. Our professor, Jensen Moore-Coppel, equally divided our time between the two and presented us with one jam-packed semester.
In terms of in-class assignments, we’ve learned a variety of different writing styles, techniques and tactics. We’ve carefully reviewed the PR process and seen just how important the planning, implementation and evaluation steps are in formulating a campaign. We’ve started our own blogs, created portfolios, contacted actual clients, written speeches and dedicated many hours to a wide array of challenging assignments.
Aside from the schoolwork, the greatest upside of the course has been our service-learning project. As I’ve stated in my previous blog posts, our class teamed up with The Baton Rouge Area Chamber in January, and we’ve worked with the non-profit to promote local businesses here in Baton Rouge. Our project utilized SCVNGR, a geo-location based mobile application, that created treks around town that encouraged people to get off the couch and experience some of what BR has to offer. My group, Découvrir Public Relations, focused on the arts and culture aspect of the city, so we highlighted local music venues, restaurants and other BR hot spots for our trek. As a Baton Rouge native, it’s been wonderful to see just how much BRAC is doing for our community and the local economy. They’ve been overly supportive of our efforts and have willingly allowed us to represent their company. The hands-on experience we’ve gained from this service-learning project has been well worth all of the hard work.
Overall, I’ve put a lot of effort into this course, and I think it has really paid off. MC 4001 has been one of the most overwhelming and rigorous classes I’ve taken here at LSU. The course load has been incessant and, at times, very stressful. However, Jensen has truly been our fearless leader these past, few months. She has stressed the importance of education and involvement in the community, and I’ve learned so many valuable lessons from her that I know I will certaintly use in my future career.
The Manship School of Mass Communication has hired a faculty who truly cares about the direction of communication and the media, and these professors have done a wonderful job of prioritizing their students’ needs. With the help of PRSSA, Manship has provided their students with a strong base of ethical guidelines that will guide us as we become young professionals in the workplace. This semester has been very eye-opening, and I look forward to what my final semesters will bring.
Though this is my last blog post for MC 4001, I’m going to try my best to continue this blogging experience. I will be studying abroad in Paris this summer, and I leave in less than a month. So, who knows? My next post may be from a quaint, little cafe in France…
Until then, au revoir, my friends.